This is what happens, at Ste. Michelle Wine Estates after Bob Betz retires: you get a marketing executive named Maggie Streng whose title is (Lord have mercy) Senior Marketing Manager, Innovation.
Says Ms. Streng, which means both “strict” and “pungent” in German, “We launched this brand on a consumer insight that human ‘good’ and ‘bad’ are not mutually exclusive,”
The “good” (above) is labeled Prayers of Saints Chardonnay. The “bad” is a
a “broody red blend” with blackberry, dark fruit, violet, and cocoa aromas.
“Everyone has a little good and bad in them and this brand believes that one’s true self lies somewhere between a virtuous good side and an indulgent dark side. Now more than ever consumers are turning inward to find balance and embrace all aspects of themselves.” Lord have mercy, lord have mercy.
“The glow-in-the-dark label,” continues Streng, “offers a dynamic consumer engagement without the need to download an app or use augmented reality. Both labels, while different in the light, reveal the same praying skeleton in the dark, suggesting that whether you are a sinner or a saint, we’re all the same at the core.”
More here: www.sinnersandsaintswine.com. I am ashamed to admit I used to work for this company. Lord have mercy. The wines will be on shelves nationwide by March 1st.