Ya remember when the Mermaid traded her virtue for $7 billion from Nestlé? No?
The deal’s impetus was that Nestlé wanted to take over all of Starbucks’ grocery store business. It’s the grunt-work of retail, keeping packages of coffee on the shelves. Technically, the Mermaid licensed her name and Nestlé promised to do the work. (Sounds a bit like Huck Finn getting someone else to whitewash the fence, if you ask me.)
At any rate, things have been going well for the past year or so, but now the bean counters (get it?) have found a new corner of the market they hadn’t thought about: creamers.
Nestlé already has CoffeeMate, but Starbucks has some new tricks. As Forbes.com explains:
Starbucks Creamers, which will come in three flavors “inspired” by popular Starbucks drinks like the Caramel Macchiato, will complement Nestlé’s existing creamer portfolio, which includes Coffee-mate and Natural Bliss.Andria Cheng, Senior Retail Contributor
So, what does this actually mean? If you want to buy the goo that turns your cuppa joe into a Caramel Macchiato, you’ll find it at the supermarket. Cinnamon dolce latte and white chocolate mocha, too. So, what does this actually mean? If you want to buy the goo that turns your cuppa joe into a Caramel Macchiato, you’ll find it at the supermarket. Five bucks. Five bucks? Yeah, five bucks, but that’s for 28 ounces.