We’ve got plenty of Plenty

Plenty vertical farmThe future may be hiding in plain sight, in a 100,000-square-foort warehouse in the Kent Valley south of Seattle. That’s where an outfit called Plenty is growing hundreds of varieties of produce in 20-foot tall towers. The climate-controlled facility uses LED lights to simulate sunshine but does not use pesticides, herbicides, synthetic fertilizers, or GMOs.

This Dr. Strangelove system uses thousands of infrared cameras and sensors to collect data in the farms, which is then analyzed using machine learning to optimize how the plants grow. The first plant was built in San Francisco in 2013, the second in Kent four years later.

Plenty says that its technology can achieve yields up to 350 times greater than traditional agriculture, yet uses one percent of the water and barely any land compared to conventional methods. Plenty’s farms can also grow plants — up to 300 variants of produce — year-round, regardless of season, which helps increase efficiency. Its proximity to cities also means that produce doesn’t sit in trucks for days or weeks before ultimately arriving on your kitchen table.

The Kent facility alone is expected to grow 4.5 million pounds of greens annually, which is enough to feed almost 200,000 people. To date, Plenty has raised over $200 million, some of which came from Amazon’s Jeff Bezos.

[As it happens, the Washington Post this morning “discovers” the same thing happening in Ohio. The report is here.]

Plenty’s CEO explained that he picked Seattle, in part, because it was the West Coast’s “best example of a large community of people who really don’t have much access to any fresh fruits and vegetables grown locally.” Well, that’s certainly untrue, a slap in the face to outfits like Tilth that advocate for local farmers. Meantime, we’re still looking for that first head of lettuce from Plenty. A spokesman says “later this year.”

Indoor agriculture, or vertical farming, as it’s also known, could well be the solution to feeding our teeming cities. You can easily conjure up visions of urban farms built into office complexes and high-rises housing developments. Alongside the requisite shafts for elevators, there would be an indoor silo for microgreens, another for romaine.