Cense and sensibility

New phone, who dis? More to the point, perhaps, what dis?

Cense, it turns out, is a new, low-alcohol wine made by Precept for Weight Watchers. Two flavors, a very bland sauv blanc (from New Zealand), and an equally bland rosé (from California).

Aaack! Who drinks stuff like this?

Turns out, a lot of people. The whole category of low-alcohol, low-calorie beverages is growing apace, says Alexandra Evans, Precept’s chief marketing officer. Not just wine, but buzzy seltzers (malt-based). Cense has been around for a couple of years now, with a patented process to remove alcohol from wine, down from over 12 percent to a more modest 9. The easiest way to drop alcohol is to add water, but that’s not the case for Cense.

Who’s buying? All those wanna-be-thin moms on treadmills, all those overstuffed dads looking for an alternative to Bud Lite. Weight Watchers is psyched: a glass of wine’normally “costs” four points; Cense is only three.